Nike Release(s)

NIKE Total90 Laser III

Deadly accurate.

The deadly finisher relies on instinct and flawless execution to turn a game in the blink of an eye. Constantly striving for the perfect strike of the ball this tireless fighter lives and breathes to score goals.

This is a player whose match winning abilities are memorable for an unstoppable volley one minute that electrifies the crowd, to a decisive tackle the next that breaks up a threatening play. Literally leading from the front, they use their power game and pin point accuracy to capitalize on the slightest opportunity and bury the ball in the back of the net.

Designed for the player who loves scoring goals and delivers laser like accuracy at game changing moments, the third generation Total90 Laser III gives players the freedom to strike the ball in every way possible without compromising accuracy. The result is a boot that provides focused power and precision in equal measure for game winning success.

Total90 Laser III Design Story

In creating a third generation of the Total90 Laser III boot Nike’s design team broke down the action of kicking into specific elements to help them gain even deeper understanding of the boot to ball relationship.

In particular, the design team paid specific attention to the instep area and how players connect and swerve the ball.  The team looked closely at the optimum state of geometry to produce maximum goals when it matters most.

This focus on the boot to ball relationship was the catalyst to ensure players could connect better for truer strikes and leverage surface friction for maximum swerve. One of the key objectives being to create a cleaner surface for even pressure distribution that improves power and accuracy when striking the ball directly.

The result is a newly configured Shot Shield that features several innovations enabling players to connect with the ball cleaner for a true strike without sacrificing accuracy.

Master Your Game with Nike Football+

Nike Football+ will also be available with the launch of Total90 Laser III. With interactive accuracy training drills and expert tuition provided by the coaching team at Juventus FC, every player can now master their skills with top professional insights.

Additionally, Nike Football+ will have exclusive access to detailed signature moves delivered by Fernando Torres of Liverpool FC and Michael Essien of Chelsea FC, along with access to country Nike Football+ activities, like training sessions, trial events and player appearances. Nike Football+ is also available as an Apple® App available for iPhone and iPod.

Increased friction, More Swerve:

Engineered Fins

Raised TPU fins on the medial side of the boot deliver increased friction on ball contact to ensure more directive striking. The result is more swerve when you need it most. Each fin is strategically angled and sized to enhance control over the ball’s trajectory, but folds on contact with the ball to accommodate great touch and feel.

These fins create a full instep that is built exactly to player specification for maximum adaptable swerve wherever the ball connects with the strike zone.

Greater Precision at High Velocity:

Modular Instep Pod Configuration

Five pods create a uniform contact point that helps evenly distribute pressure upon ball impact. This modular configuration helps increase precision at high velocity. The pods are configured as five individual units that operate as one, ensuring they remain flexible and fluid when interacting with the foot.

Enhanced Accuracy:

Advanced shape-correcting memory foam

A layer of advanced shape correcting memory foam round the surface of the foot provides a smooth and more consistent surface to enhance accuracy when shooting. This unique foam adapts to the demands of the individual player.

Throughout the Total90 Laser III development process a top tier group of athletes were actively involved in providing input and extensive testing of the new boot.  Fernando Torres of Liverpool and Spain has been one of the leading players helping to bring the vision of the boot to the pitch while ensuring accuracy and flexibility are key features for all sharp shooters.

Reconfigured eyestay

The eyestay has been repositioned to a more asymmetrical position to allow a cleaner ball strike surface and easier fit and adjustment of the boot.

Kanga-Lite synthetic leather

Improves the boot’s overall fit, comfort and performance whatever the conditions.

This unique material maintains the fit, feel and stretch of traditional leather but maintains its integrity and fit qualities over the life of the boot. Kanga-Lite’s engineered properties also mean the upper does not absorb moisture in wet conditions. The result is boots that are built light and stay light over the course of a game.

Stability enhancements

Reinforced external heel counter on the lateral side for maximum comfort and stability. Torsional bar reinforcement on outsole for added stability.

Asymmetric tongue design

A curved tongue ensures the material follows the natural lines of the foot to avoid unnatural restriction of movement. Welded Lycra construction reduces seams and maximizes comfort.

Color schematic

In keeping with the aggressive styling of the Total90 Laser III design the color palate features a highly distinctive electric green, red and black combination for added visibility on the pitch.

Nike Football Sylo Summary:

The Total90 Laser III is the third generation of Nike’s boot offering in the accuracy segment, one of four distinct categories built on the insight of elite level players.

T90 Laser III – Accuracy

CTR 360 – Control

Mercurial – Speed

Tiempo – Touch

Date : February 24, 2010 by PY Chan

Product Release, Information and Images for TSGB courtesy of: Kristian Lee (Nike Representative, Malaysia)

NIKE CTR360 MAESTRI

Receive. Control. Distribute.

The beauty of football is its simplicity. Great players have always had an ability to execute the simple tasks time and time again with unnerving control. Their ability to receive the ball, control it and then efficiently distribute adds a level of fluidity to the game that can be dizzying to watch.

We’re talking about the kind of player who exerts their influence not always through lightning pace or crunching tackles, but by commanding where the ball goes next. Those players who have a unique ability to find and make space where there is none. They read the game at a different speed. They don’t anticipate where the ball will be next, they dictate where it will be. They make things look simple by controlling the ball and dominating the game.

The CTR360 Maestri is a completely new football boot crafted for the player looking to master control and make the difference come match day. It creates an entirely new fourth silo product offering from Nike that also ushers the football boot into the digital age with the introduction of Nike Football+. For the first time ever, the CTR360 Maestri delivers an enhanced product experience through a unique user code included with each pair of boots.

CTR360 Maestri Boot Design

At Nike, the design teams obsess about the needs of players and how they have evolved over time. The CTR360 Maestri was no different. At its very essence the boot is based upon the design insight of control originally associated with the South American game, but now permeating the modern game.

Control has always been a fundamental pillar of the game. Execute the fundamentals well and a player’s ability to determine the outcome of a game increases expediently. The CTR360 Maestri is built to deliver the tools needed by players who make an art form out of the ability to control the ball.

Engineered for the giving and receiving of passes, controlling the ball and distributing effectively, the CTR360 Maestri helps deliver incomparable control.  Particular attention has been paid to key zones players engage throughout the game. The outsole has been tweaked to maximize a player’s ability to trap and control the ball, while the upper has been refined at the key contact points for receiving and distributing the ball.

The boot is also built using a unique synthetic upper called Kanga-Lite that delivers the fit and feel of Kangaroo leather, but with the performance qualities of engineered fabrics. For years Nike material technicians have worked on developing a synthetic solution that achieves the fit and feel characteristics of traditional leathers. Kanga-Lite delivers exactly that. A soft and supple feel right out of the box with zero break in time and an upper that performs great no matter the conditions.

Testing and development of the CTR360 Maestri has left no stone unturned, with a core group of athletes capable of making anybody’s starting XI informing the evolution of the boot from concept to creation.  Cesc Fabregas of Arsenal and Spain, has been one of the leading voices in helping craft the boot exactly to the needs of players who can dictate the course of a game through their control and distribution. Fabregas was also joined by the likes of Javier Mascherano and Sergio Aguero to provide insights that have endorsed the concept and refined its execution.

Nike Football+

For the first time ever Nike will deliver an enhanced product experience in football through the CTR360 Maestri football boot.

October 2009 will see the launch of the Nike Football+ service. Included in all CTR360 Maestri boots will be a unique user code that when entered online at nikefootball.com will open up a realm of unique user content and tools designed to provide access and insight to the very elite level the game. The goal is simply to enable the passionate players to be better trained by directly delivering knowledge and content from the teams and athletes Nike partners with. It’s also to ensure athletes are better connected to each other and also their own data.

Nike CTR360 Maestri Features:

• Lateral forefoot dampening pods give exceptional first touch control when receiving the ball

• Medial side combines harder material to provide pace on the pass, and a softer pad to allow for control

• Injected pass pad on the medial side enables players to distribute the ball effectively and efficiently

• Advanced shape-correcting memory foam adapts to the demands of the individual player

• Dual-density stud structure provides maximum stability combined with an enhanced ball-to-cleat interface for exceptional ball grip and trap control

• Blade plate configuration for stability and optimal traction

• Unique forefoot cleat geometry to provide the ultimate trap control

• Full length TPU plate provides stability throughout the boot

• Kanga-Lite synthetic leather improves the boot’s overall fit, comfort and performance whatever the conditions. This unique material maintains the fit, feel and stretch of traditional leather but maintains its integrity and fit qualities over the life of the boot. Kanga-Lite’s engineered properties also mean the upper does not absorb moisture in wet conditions. The result is boots that are built light and stay light over the course of a game.

• Asymmetric, anatomically engineered lacing creates an enlarged surface for first touch control

• Anatomically engineered eye stay allowing the laces to be adjusted for comfort without creating bulk

• Internal heel counter with exterior heel clip for added stability and comfort

• High frequency welding construction reduces amount of stitched seams throughout for enhanced fit and feel

• Engineered collar for comfort

• Anatomically contoured sock liner with Poron inserts for fit and comfort

• Nike Football + activated

Nike Football Silo Summary:

The CTR360 creates an entirely new fourth silo in Nike’s football boot offering. Built for control and designed on the insight of elite level players.

CTR360 – Control

T90 Laser – Accuracy

Mercurial – Speed

Tiempo – Touch

Date : October 13, 2009 by PY Chan

Product Release, Information and Images for TSGB courtesy of: Kristian Lee (Nike Representative, Malaysia)

Kristian Lee

Priority Communications

+603-7956 5336